We quickly conceived, filmed, and produced a short film to align and motivate a large project team for the final phase of a critical, multi-year IT initiative.
A client was approaching the final, most important phase in a multi-year system implementation project. The executive and project leadership teams wanted to ensure that the project teams were aligned on the project and inspired to make the final push. They felt they needed something to create a spark and energy beyond traditional communication methods such as emails or slides. We worked with the client to incorporate a video from company leaders which, as part of a broader change management program, would inspire the teams and thank them for their work to date.
The project was particularly challenging as we had to film and weave together interviews with over a dozen executives. We employed several techniques to create an effective message in this tight timeline.
- Rather than using full scripts, we outlined key talking points that helped leaders stay on track, express themselves naturally, and avoid too much of a corporate feel.
- We also executed two-camera video shoots on-location to enable seamless editing and create a more polished look.
- Finally, feedback was incorporated in several revisions, permitting fast turn-arounds in parallel.
Working with the client, we created a professional HD film in less than 2 weeks. The film was shown to hundreds of project team members via all-hands meetings, streaming internet, and emails. The management team felt the video was an important element of their change management approach that helped inspire the team to complete the final phase of the project.
This video was ideal for demonstrating leadership support and appreciation during a very crucial time in the program. It made a significant positive, global impact across all of the functions.
[Verity] did a great job of editing a lot of footage from many speakers into a story line.
Great job! I would never have thought of this, which is why we have someone like you on the project!